So let’s say you are selling crochet doilies. Should you be marketing to young urban men? Um, let’s go with NO. A hugely important part of running a successful creative business is understanding your target market. So, we’re going to talk about who your target market is and how to find them, as well as doing a shop critique of one reader’s shop! But before we get into figuring out all of that … why is it so important to know your target market? In the questions you asked me in the opening post, a lot of people asked “how … Read more

My apologies that this post is a day late! I usually stay up really late on Thursday nights (or stay up late into Friday morning would be more like it) to put up my Friday post. I must admit that sleep won over this week. Life has been crazy lately. (Although, is life ever NOT crazy and busy? I guess not.) Anyway! On to this week’s topic for the creative biz challenge, which I think is one of the stickiest: Pricing. It is hard to figure out how much to charge, especially on handmade items. Pricing feels strange because it … Read more

Well, we are on to week 4 in the Creative Biz challenge! This week we are going to be looking at a couple of topics that came up a LOT in the post where you all posted your creative biz questions: photography and descriptions. A few things have to be in place before really honing those two, though – you have to have a great product, know who your target market is, and be pricing to actually make a profit. Those points are what we have talked about in previous weeks, so now we’re moving on to product photos and … Read more

Well, we are on to week 4 in the Creative Biz challenge! This week we are going to be looking at a couple of topics that came up a LOT in the post where you all posted your creative biz questions: photography and descriptions. A few things have to be in place before really honing those two, though – you have to have a great product, know who your target market is, and be pricing to actually make a profit. Those points are what we have talked about in previous weeks, so now we’re moving on to product photos and … Read more

Well, we’ve reached the end of the 6 weeks for the Creative Business challenge! And for the finale, we’ll be covering the single most asked-about topic from your handmade biz questions: marketing. I left it for last because one of the reasons marketing can be so difficult is because there are other things about your business that have to be in place first to be able to market more easily, and so I wanted to cover those in the first in the series. I hope you found those posts helpful. If you missed them, they lay out groundwork for how … Read more

Well, we’ve reached the end of the 6 weeks for the Creative Business challenge! And for the finale, we’ll be covering the single most asked-about topic from your handmade biz questions: marketing. I left it for last because one of the reasons marketing can be so difficult is because there are other things about your business that have to be in place first to be able to market more easily, and so I wanted to cover those in the first in the series. I hope you found those posts helpful. If you missed them, they lay out groundwork for how … Read more

So let’s say you are selling crochet doilies. Should you be marketing to young urban men? Um, let’s go with NO. A hugely important part of running a successful creative business is understanding your target market. So, we’re going to talk about who your target market is and how to find them, as well as doing a shop critique of one reader’s shop! But before we get into figuring out all of that … why is it so important to know your target market? In the questions you asked me in the opening post, a lot of people asked “how … Read more

My apologies that this post is a day late! I usually stay up really late on Thursday nights (or stay up late into Friday morning would be more like it) to put up my Friday post. I must admit that sleep won over this week. Life has been crazy lately. (Although, is life ever NOT crazy and busy? I guess not.) Anyway! On to this week’s topic for the creative biz challenge, which I think is one of the stickiest: Pricing. It is hard to figure out how much to charge, especially on handmade items. Pricing feels strange because it … Read more

We’re getting a new abode! And I don’t mean online – I mean in real life. Many of you know that about 3 months ago, our family moved to Boston. What you may not know is that in that interim time, we haven’t had our own home. Some dear friends of ours let us use their finished basement as our home base while my husband was working on getting a job up here. We’ve felt so blessed to be able to spend this time with our friends, and grow closer to them and learn from their godly examples. Things have … Read more

We’re getting a new abode! And I don’t mean online – I mean in real life. Many of you know that about 3 months ago, our family moved to Boston. What you may not know is that in that interim time, we haven’t had our own home. Some dear friends of ours let us use their finished basement as our home base while my husband was working on getting a job up here. We’ve felt so blessed to be able to spend this time with our friends, and grow closer to them and learn from their godly examples. Things have … Read more