My apologies that this post is a day late! I usually stay up really late on Thursday nights (or stay up late into Friday morning would be more like it) to put up my Friday post. I must admit that sleep won over this week. Life has been crazy lately. (Although, is life ever NOT crazy and busy? I guess not.) Anyway! On to this week’s topic for the creative biz challenge, which I think is one of the stickiest: Pricing. It is hard to figure out how much to charge, especially on handmade items. Pricing feels strange because it … Read more

So let’s say you are selling crochet doilies. Should you be marketing to young urban men? Um, let’s go with NO. A hugely important part of running a successful creative business is understanding your target market. So, we’re going to talk about who your target market is and how to find them, as well as doing a shop critique of one reader’s shop! But before we get into figuring out all of that … why is it so important to know your target market? In the questions you asked me in the opening post, a lot of people asked “how … Read more

My apologies that this post is a day late! I usually stay up really late on Thursday nights (or stay up late into Friday morning would be more like it) to put up my Friday post. I must admit that sleep won over this week. Life has been crazy lately. (Although, is life ever NOT crazy and busy? I guess not.) Anyway! On to this week’s topic for the creative biz challenge, which I think is one of the stickiest: Pricing. It is hard to figure out how much to charge, especially on handmade items. Pricing feels strange because it … Read more

So let’s say you are selling crochet doilies. Should you be marketing to young urban men? Um, let’s go with NO. A hugely important part of running a successful creative business is understanding your target market. So, we’re going to talk about who your target market is and how to find them, as well as doing a shop critique of one reader’s shop! But before we get into figuring out all of that … why is it so important to know your target market? In the questions you asked me in the opening post, a lot of people asked “how … Read more

So let’s say you are selling crochet doilies. Should you be marketing to young urban men? Um, let’s go with NO. A hugely important part of running a successful creative business is understanding your target market. So, we’re going to talk about who your target market is and how to find them, as well as doing a shop critique of one reader’s shop! But before we get into figuring out all of that … why is it so important to know your target market? In the questions you asked me in the opening post, a lot of people asked “how … Read more

So let’s say you are selling crochet doilies. Should you be marketing to young urban men? Um, let’s go with NO. A hugely important part of running a successful creative business is understanding your target market. So, we’re going to talk about who your target market is and how to find them, as well as doing a shop critique of one reader’s shop! But before we get into figuring out all of that … why is it so important to know your target market? In the questions you asked me in the opening post, a lot of people asked “how … Read more

My apologies that this post is a day late! I usually stay up really late on Thursday nights (or stay up late into Friday morning would be more like it) to put up my Friday post. I must admit that sleep won over this week. Life has been crazy lately. (Although, is life ever NOT crazy and busy? I guess not.) Anyway! On to this week’s topic for the creative biz challenge, which I think is one of the stickiest: Pricing. It is hard to figure out how much to charge, especially on handmade items. Pricing feels strange because it … Read more

We’re getting a new abode! And I don’t mean online – I mean in real life. Many of you know that about 3 months ago, our family moved to Boston. What you may not know is that in that interim time, we haven’t had our own home. Some dear friends of ours let us use their finished basement as our home base while my husband was working on getting a job up here. We’ve felt so blessed to be able to spend this time with our friends, and grow closer to them and learn from their godly examples. Things have … Read more

We’re getting a new abode! And I don’t mean online – I mean in real life. Many of you know that about 3 months ago, our family moved to Boston. What you may not know is that in that interim time, we haven’t had our own home. Some dear friends of ours let us use their finished basement as our home base while my husband was working on getting a job up here. We’ve felt so blessed to be able to spend this time with our friends, and grow closer to them and learn from their godly examples. Things have … Read more

We’re getting a new abode! And I don’t mean online – I mean in real life. Many of you know that about 3 months ago, our family moved to Boston. What you may not know is that in that interim time, we haven’t had our own home. Some dear friends of ours let us use their finished basement as our home base while my husband was working on getting a job up here. We’ve felt so blessed to be able to spend this time with our friends, and grow closer to them and learn from their godly examples. Things have … Read more